Bruce Power 2024 Annual Review
Led the design of Bruce Power’s 2024 Annual Report, The Future is Nuclear, as an immersive print and digital storytelling experience. The piece contrasts a sleek monochromatic black cover with a vibrant interior palette, using tactile UV textures, silver foil, and a central die-cut circle that transforms into a symbolic nucleus motif when opened—reinforcing themes of energy, innovation, and connectivity. Atom-inspired visual systems, premium print finishes, and human-centered photography work together to balance industrial strength with warmth, bringing Bruce Power’s mission and workforce impact to life through a crafted, multi-sensory narrative.
Project Details
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Art Direction
Creative Direction
Photography Direction
Book Design
